Amazon Expands Its Palm-Scanning Tech for Businesses
Amazon continues to expand its palm-scanning technology, extending it into the business world.
Amazon One Enterprise
Amazon is now introducing Amazon One Enterprise, a version of its palm-based payment system redesigned for use as an authentication tool for corporate employees. This will allow employees to use their hand to enter the office or access sensitive information such as financial data or human resources records.
The technology has already gained interest from businesses such as IHG Hotels and Resorts, turnstile manufacturer Boon Edam, and Kone, an escalator and elevator provider. Unlike the original payment system, Amazon did not provide pricing details for Amazon One Enterprise, stating only that it is available in the U.S. for preview starting Monday.
Pitching as a Cheaper and More Secure Solution
The e-commerce giant is positioning Amazon One Enterprise as a more affordable and secure alternative to traditional security and authentication tools like fobs, badges, or passwords. According to Dilip Kumar, a vice president overseeing Amazon Web Services Applications, the company emphasizes the convenience and privacy that come with using the palm-scanning technology.
Debut and Adoption of the Technology
Amazon initially debuted its biometric payment system in 2020, primarily for shoppers to pay for purchases by swiping their hand. It was first deployed in Whole Foods stores, Go convenience marts, Fresh supermarkets, sports and entertainment venues, Panera Bread restaurants, and some Starbucks locations.
Regarding privacy and security concerns, Amazon asserts that palm recognition is more private than other biometric systems because a person’s identity cannot be determined by looking at their palm image. The company also claims it does not collect purchase data from non-Amazon stores using the technology.
Expanding Beyond Retail, Adopting New Models
Amazon’s move to adapt Amazon One for enterprises follows its strategy to expand into new market segments. Earlier, the company debuted a commercial version of its household robot called Astro for Business, framing it as a mobile security guard for companies.
In considering these developments, it is evident that Amazon is taking measures to diversify its product offering and explore new use cases for its existing technology, catering to the needs of various industries.
The article can be viewed [here](https://www.cnbc.com/2023/11/29/amazon-is-taking-its-palm-scanning-technology-to-businesses.html).
